Frequently asked questions
Straight answers before you commit.
You should not need a sales call to understand what you are buying. We put the important answers here so you can explore at your own pace and make a confident decision.
Browse every question ↓Fit & business models
Is Launch & Main only for product stores or dropshipping?
No. We support physical products, services, digital products, and creator-led businesses. Dropshipping is one possible fulfillment model, not the identity of the studio.
Do I need a fully developed business idea?
No, but you need a credible direction and the willingness to make business decisions. If the offer or audience is still unclear, Business Blueprint is the appropriate starting point.
What kinds of projects are outside your scope?
Custom SaaS applications, marketplaces, large directories, advanced customer portals, complex communities, massive editorial sites, and brochure-only websites with no meaningful commerce component are outside the standard packages.
Can you choose the business, products, or suppliers for me?
We can research, structure, and recommend. You must approve the business direction, products, suppliers, pricing, claims, and operating decisions.
Packages & payment
How do I know which package to choose?
Business Blueprint is for strategy and clarity. Shopify Launch fits one focused revenue model. Launch Plus supports more volume, richer content, stronger automation, or two coordinated revenue models. Advanced work begins with a custom Blueprint.
How are build packages paid?
Shopify Launch and Launch Plus use two equal payments. The first reserves production and begins strategy. The second is due after pre-launch approval and before launch or ownership transfer.
What is not included in the package price?
Shopify, domain, premium theme, paid applications, payment processing, inventory, shipping, photography, and other third-party expenses are separate. Whenever possible, you pay for them directly through accounts in your name.
Can I upgrade after starting?
Usually, yes. An upgrade is reviewed against the production schedule and work already completed. A major change in business model or functionality may require a revised scope.
Process & timing
When does the delivery timeline begin?
The clock begins after the agreement and first payment are complete, intake is submitted, required access and assets are available, offers and suppliers are approved, and no material eligibility issue remains.
What happens if I respond late?
The timeline pauses. If the delay disrupts the reserved production window, the project moves into the next available opening rather than being rushed.
Do I have to attend meetings?
Usually not. Guided intake, one organized project thread, written approvals, and recorded walkthroughs keep the work moving without taking over your calendar. If a conversation would help, we can arrange one.
Can I request a call?
Yes, when a focused conversation will materially improve the outcome. Optional consultation may be billed when it falls outside the package scope.
Content, design & SEO
Do you write the website copy?
Standard packages include original core-page and included offer copy based on completed intake and customer-approved facts. Specialized legal, medical, technical, or regulated claims require qualified customer input and approval.
Do you design a logo and full visual identity?
Standard packages configure a coherent website visual direction using an approved Shopify theme. Full identity or logo work is separate. An enhanced visual-identity add-on is available for projects that need more depth.
What does foundational SEO include?
Search-aware site structure, headings, page titles, meta descriptions, descriptive URLs, image alt-text foundations, internal structure, indexing checks, and an initial topic direction.
Do you guarantee search rankings or traffic?
No. Search performance depends on competition, authority, content, technical health, demand, time, and continued work. We provide a sound launch foundation, not a ranking guarantee.
Ownership, revisions & support
Who owns the Shopify store?
You do. Shopify, domain, payment, and essential third-party accounts should be created in or transferred to customer ownership.
What counts as a revision round?
One revision round is one consolidated written submission at a designated milestone. Refinements within the approved direction are included. New offers, pages, integrations, business models, or visual directions are scope changes.
What happens after launch?
You receive recorded training and the package’s defined defect-support period. New content, features, campaigns, optimization, and daily operation are separate work.
What is defect support?
Defect support covers correcting included functionality that does not work as approved. It does not include new features, changing approved direction, new content, third-party platform changes, or business operation.
Policies & responsibility
Do you guarantee sales or profitability?
No honest studio can control how the market responds. We focus on the work we can stand behind: clear positioning, thoughtful content, a professional Shopify build, and a sound launch foundation.
Who is responsible for legal and regulatory compliance?
The customer is responsible for legal, tax, privacy, accessibility, licensing, claims, product safety, and regulatory compliance. Qualified professional advice should be obtained where required.
What is the cancellation or refund policy?
The final policy will distinguish work not yet performed from completed strategy, reserved production capacity, third-party costs, and delivered work. It must be reviewed by qualified counsel before commercial launch.
Will you store my passwords or payment information?
No passwords or payment information should be entered into ordinary intake fields. Access should use platform-supported collaborator or delegated-access methods whenever available.
Still unsure?
The eligibility check is the fastest next step.
Answer seven quick questions and we will point you toward the most sensible next step. If we are not the right fit, we will say that plainly too.
Start the eligibility check